DIGITAL AND PHYSICAL MARKETING
Building
a Brand?
A brand communicates three critical things: ownership, quality, and inspiration. Most people we have conversations with assume a brand only consists of a few elements such as colors, fonts, a logo, and a slogan
If you are part of a marketing team tasked with building your company’s brand, you can follow these four steps:
- Determine your target audience.
- Position your product and business.
- Define your company’s personality.
- Choose a logo and slogan.
- Flyers and Business Cards
Branding is the marketing practice of actively shaping your brand. That’s the basic definition, but there is so much more that goes into it. Branding is what your business needs to break through the clutter and grab your ideal customer’s attention.